Monday, July 06, 2009

Search Cartoonnetwork

Cartoonnetwork is going to start making "reality" shows. I enjoy Cartoon Network's shows, and if I think to myself, "Gosh, I want to watch a cartoon" chances are I'll look at Cartoon Network. It covers its niche well, from kids shows to the highly lauded and successful Adult Swim and late night Anime. But no, not good enough for them to be a highly successful Cartoon showing network. Variety reports that Cartoon Network is producing 4 reality shows out of the 13 new shows on their new slate and partnering with the NBA to produce a short form segment.

Turner Broadcasting should be utilizing the lessons it could learn from Cartoon Network's success and expand into additional niche markets. Something else happens when a trait is ignored and no offspring are created: the trait disappears from the gene pool. In the frenzy to gain the broadest audience, they may sacrifice what made the original worth while, that it was a highly successful specialist.

If they have enough talent to create new programming in a different style for kids, they should be making a new network that would serve as a generalist: TBS Kids, TBA, TNBA; or add more kids programming to the CW. Frankly put, Cartoon Network should not be Turner's generalist unless the reality shows are animated.